EBC Hochschule seit Anfang des Jahres Zugriff hat.
Teil 1: Surfing the long Summer von
Carol Velthuis, 2010
Industries sometimes are dominated by one market leader for many years.
These successful companies are called "Summer Champions" by Carol
Velthuis, referring to the natural seasonal cycle of businesses. The
question is how a company can stay in the summer of this cycle for as
long as possible. In this book, Velthuis analyzies 40 global industries
and 500 companies over six years to identify 15 Summer Champions that
have outgrown the market over the entire period. This book provides a
framework for analyzing competitive success and includes 25 lessons to
become a Summer Champion.